In 2015, Temple University neuroscientists conducted a study using MRI brain scans to compare participants’ responses to digital versus physical media. The study revealed that paper advertising activated the ventral striatum, or reward center of the brain, more than digital media. Our natural cognitive connection with print is great news for marketers.
Many savvy brands have recognized the power of print’s multi-sensory experience, using it to their advantage. According to a recent study by Mequoda, 69.9% of adult Americans have read an average of 2.91 print magazines in the past 30 days. That’s good news! It seems that consumers love to hold printed pieces in their hands, now more than ever.
Print packs a punch!
Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com