In the printing industry, a die is a thin, razor-sharp steel blade that has been formed into a specific shape or pattern (think industrial cookie-cutter).
Die-Cutting refers to using a sharp die to cut paper, or other substrates into various shapes to make interesting and creative looks and to make folders and packaging. Like printing, die-cutting is an automated operation allowing multiple pieces of the same shape to be cut efficiently. Many standard dies are usually available for common shapes and custom die-cuts can be produced to fit your distinctive design.
Along with cutting all the way through, the die can be a perforated outline of a shape or a line, allowing the perforated part to be easily detached for items such as coupons.
A lot of printing has a regular looking appearance such as a rectangular shape. With die cutting, you can break up this appearance with shapes, scores, holes, etc., providing a much more attractive piece. As an example, your brochure might have a window in the shape of your logo, or a shape cut from its cover or pages. You may also have uniquely sculpted edges and pockets on your piece.
Die-cutting is also used for functionality, such as holes for door hangers, or an envelope with a die-cut window so that an address remains visible once the envelope is sealed. Simple business card slits or tabs found on pocket folders are die-cuts.
Many options for die-cutting are available to you with almost unlimited possibilities. Contact us today and we can help you with your next project.
Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com