Traditional print marketing methods are still very effective even as digital marketing trends upward. You can, however, make them work effectively together. One way to do this is with QR codes and personalized URLs.
While digital marketing may be the way to go now, don’t believe that print marketing is going away anytime soon. Merging print and digital in a marketing campaign is the best way to maximize your marketing campaign.
QR codes along with personalized URLs can complement specific campaign goals. Using Variable Data Printing (VDP) you can specifically target your customers with these powerful tools.
QR codes and personalized URLs provide insights about customers and where they’re engaging with your printed materials. This combines offline and online resources and encourages offline customers to visit your online presence.
Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com